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Johnny Morris

Johnny MorrisJohnny Morris has perhaps done more to assist anglers by providing Quality fishing tackle at affordable prices than any person has done in the history of the sport.

In 1971 he decided that he was tired of not being able to get a Varity of tackle at his local baits shops so he did something about it. He cosigned a loan with his father and set up a small eight foot display in the back of his father’s “Brown Derby” liquor store.

With his father’s entrepreneurial sense of business savvy, a deep love and respect of the outdoors and a desire to provide anglers with the high quality tackle at prices that anyone could afford, the start of the now world famous “Bass Pro Shops’ began from very humble surroundings.

By early 1974 the reputation of the tackle shop had grown to such a point that anglers would often call back and place an order for more lures. Sensing the need for a larger distribution network convinced him to produce first 180 page catalog with 1500 items in it.

Johnny Morris accomplishments include the world class “Big Cedar Lodge” on Table Rock Lake. His Top of the Rock Jack Nicklaus designed gold course and the ten thousand acre wilderness area he created called “Dogwood Canyon”.

He has been awarded the “Presidents Award” from the international Association of Fishing and Wildlife Agencies. Along with serving for six years on the Board of Directors for the National Fish and Wildlife Foundation, Three of which he served as Chairman. He received the Teddy Roosevelt Conservation Award from former President George Bush and in 1992 was elected to the Sports Fishing Hall of Fame.