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Ronnie “Cuz” Strickland

Born August 19th, 1954 in Natchez MS, Ronnie "Cuz" Strickland attended Thomas Jefferson High School and graduated in 1972. But his real education began much earlier in the Homochitto National Forrest near Natchez with his dad and older brother where he hunted for 16 years.

Cuz has been in the hunting and outdoor industry for over 30 years. He worked in retail sporting goods and took over his Dad's outdoor column in the Natchez Democrat in 1978. Sold his first full length outdoor magazine article to Mississippi Game and Fish publications in 1981 and shot and produced the first hunting video for Primos Game Calls "The Truth About Spring Turkey Hunting" in 1984.

After producing several more hunting video titles for Primos, Cuz joined the Mossy Oak team in 1987 first in Sales then in Marketing and Public Relations. He worked with Toxey Haas to found Mossy Oak's Media/Productions department, building a large series of retail video titles, and then launching the company's first broadcast television offering with Mossy Oak's Hunting the County on TNN in 1995. While at Mossy Oak he has overseen the production of over 40 DVD titles and nearly 1600 episodes of nationally broadcast television that has aired on TNN, ESPN, ESPN2, Outdoor Channel and Pursuit Network. Today as Senior Vice President, he oversees media efforts that have expanded to include both traditional and online video.

Along the way he has authored 3 books, The Truth, The Whole Truth and Nothing but the Truth about Spring Turkey Hunting. Named the National Wild Turkey Federations Communicator of the year in 2010 and formally recognized by many organizations for outstanding contributions including the Armed Forces Foundation, Paralyzed Veterans of America, Le Bonheur Children's hospital, Tree Stand Manufactures Association, Southeastern Outdoor Press Association and Professional Outdoor Media Association. Cuz is a lifetime member of the NRA and numerous other conservation organizations.

Cuz and his wife Pam have 2 daughters Amy and Lauran who have blessed them with 4 grandchildren, Avery, Walker, Matt and Ben. According to Cuz his greatest achievement to date by far is his family. "My family is an amazing group that spends a lot of quality time together, has a mutual love of the outdoors and understands the values and lessons that come with a life outside".